Creative Strategy. Design. Cultural Direction.

Culture System is the brainchild of Jason Schlabach and dedicated to bringing finely tuned creative solutions to build great brands. Through research and cultural insights, we combine fine art references, a deep understanding of materiality and handmade techniques and — above all — an intense interest in cultural production. Music, fashion, publishing, installation and video art are constant touchpoints for our work.

Whether the project at hand is a space, an object, a magazine or a branding strategy, we use these insights and experiences to create unexpected and impactful solutions. RYSE Hotel in Seoul is a holistic example of how Culture System moved from brand concept to design execution to cultural programming to create an impactful brand experience that is part of Seoul’s creative community.